Category Archives: Business

Your Sure-Fire Guide to Retain Website Leads in 2019

The year 2019 is a highly competitive one (We know that this is being said by every company, every year but hear us out!) because the digital world has seen dramatic transformation. Google has changed a lot and so are the visitors. While statistics claim that an impressive design, intuitive user experience and additions like live chat for website can help retain website leads in 2019, there are lots of different factors at play in order to reach this coveted spot.

Let us explore some of the key elements that help create a powerful website which is capable of retaining interest and converting leads into customers. Before that, here are some facts you should know about the modern day online shoppers.

What Does the #Snapchat Generation Expect?

Be it Snapchat, Instagram or even Pinterest, every social media has undergone some major changes because they have to adapt and serve these new age customers. They follow certain things and you should too!

  • Never underestimate your visitor’s knowledge or their capability to understand your business
  • Keep things simple and the website design should be in such a way that immediate tools are readily accessible
  • People’s patience levels are at an all-time low so make sure your website loads fast, really fast
  • Have handy assistance to clarify their doubts. Using live chat for lead generation is one among the current strategies
  • The website should definitely be mobile friendly so that it works seamlessly when used on a mobile device.

5 Sure-Fire Elements that Will Allow You to Retain Website Leads in 2019

#1 Intuitive and Easy to Navigate Design

Every brand’s website will have tons of stories to tell. You must always keep it simple for the visitors. A bad approach is to flood the landing page with too much information. Create a website that is intuitive, with the search box easy to reach, have pleasant colors and most importantly – highlight what that page is about immediately

#2 Choose Simple Vocabulary 

Amalgamating convoluting phrases together will only make things ambiguous and redundant. (Does the choice of words here annoy you a bit?) If it does, you are probably doing the same for your visitors if you try to use industry jargons and elite English words that are not necessary. Keep it simple and let them know what the website is about.

#3 Assistance Should Assist, Not Intimidate

Some websites try to throw ads, call to action words, live chat support and everything else at the visitor as soon as they reach the landing page. Avoid intimidating the visitor because they don’t need all the information right away. Instead, assist them in a non-intrusive manner with easy to read content and live chat for website

#4 Focus on Your Selling Point

The best way to generate leads may vary but the right way to retain a visitor is to immediately throw your big guns. Be it a trial period, free one-user plan or massive discounts, let the customer know what your brand offers, which will help convert a visitor into a customer without allowing them to lose focus to a different tab on their browser.

#5 Make Use of Pleasant Colors and Lots of White Space

The white space on your website is what will help highlight your product promotions. Give enough white space so that the overall design of your website is highlighted and easy to read. Similarly, always go with pleasant colors because bright red, blue or other choices may often lead to a visitor questioning about the credibility of your website. The design schematics combined with colors, fonts and image placement play a huge role in retaining visitors.

Informative Solutions Matter the Most in 2019

The search engine experts are busy hunting down lead generation ideas but based on how Google works now, if you have informative solutions to share with your visitors, you are likely to reach the top and retain your customers. Generating sales leads ideas are very important and will help increase traffic and conversions as well. Almost every new startup with a unique idea has managed to grab the attention of people and grow big.

The power of the internet is much more influential nowadays allowing you to grab the attention of people irrespective of whether you are a new startup company or an established firm. Marketing still continues to be the best way to generate leads but how it is done is much more refined and the expectations of customers are more demanding than it has ever been. You may consider using a free live chat trial to see if you can help your visitors and convert them into customers.

Website Visitor Retention Tips and Techniques 

  • Most visitors in 2019 are willing to spend less than 10 seconds of their time within which you have to clearly convey what’s required
  • Always create forms or surveys that can be completed in just five seconds or less 
  • The concept of asking users to sign-up for newsletters or provide e-mail ids is long gone. Consider skipping those old marketing strategies and focus on newer ones
  • Live chat for website powered by AI bots is mandatory as they are available round the clock and help immediately solve any customer queries to avoid cart abandonment 
  • Add a personal touch to your content and images because people connect better with custom-made solutions than purchasing a template image from websites 

The Final Word 

Above everything else, it is the brand image and you are going to spend your time, energy and money that will play a huge role in retaining the customers. Obviously, the first few baby steps may be hard and difficult against corporate giants fighting for visitor retention but it is not all impossible as it might sound. The most difficult part will be to find out how to get leads online. For this you have to compete against dozens of competitors in Google, Bing, and DuckDuckGo to convince a person to click on the link to visit your website.

Have your trust placed on a team of talented designers, content writers, and SEO specialists to help promote your brand. Irrespective of the size of your company, the possibility of gaining visibility against all odds is much higher now with the help of impressive design and delivery empowered by social media apps. Build trust and retain website leads in 2019 by blending creative ideas that are easier to access and understand.

This is your Ultimate Guide to Retain Website Leads in 2019

The claim that we are about to make here might sound philosophical but always be open and honest about what you can offer to your customers. This is the first and foremost step to retain website leads in 2019 apart from useful features like live chat for website, an engaging design and ideal choice of colors/ fonts that can connect with your audience.

Website visitors are quite impatient and have a very little attention span. As much as you are a business owner, you also happen to a customer for someone else. Would you really be patient if someone starts with a basic introduction, advertisements and slowly reveal their product features? 

You will most probably want immediate answers so that you can make a decision right? That’s what every visitor who lands on your website wants and you have to provide them what they are looking for immediately. 

Learn What Your Customers Want

Before you start to implement live chat for website, chatbots, automated newsletters and other elements as lead generation ideas, view your business from a customer perspective. A couple of questions should help you see what they see and find those jarring errors that can easily be fixed.

  1. What is the product/service that you offer?
  2. How expensive it is? 
  3. Are there any discounts provided or additional features to make it better value for money?
  4. Can I have a trial period to make up my mind? 
  5. What is unique in your product that sets it apart from the competitors?

Here are the important elements that shouldn’t hinder your customer’s user experience. While lead generation ideas may suggest otherwise, keep statistics aside and see things from a layman’s perspective to make some well-informed decisions.

The Don’ts – Crucial Elements that Affect Retention Rate on Your Website 

Stay away from business jargons – The customer literally never wants to know the terms business people use. These jargons are huge blunders that can drastically boost the bounce rate and push customers off of your platform. Avoid using them at any cost and especially not on the landing page. You can use live chat for lead generation but jargons are an altogether different deterrent. 

Focusing on Desktop and not on mobile – Over 85% of users prefer using a smartphone over its desktop counterpart. An average American user views their smartphone 52 times per day, based on a survey by Deloitte. The live chat for website should be compatible with mobile phones and easy to use. 

Overloading visitors with information – Another common mistake made by brands is when they try to talk about a lot of things, all at once! There are so many lead generation examples and tips on how to get leads online but these leads are only good when you can retain them for a longer period on your website. Give them the information they came looking for and keep the rest of the information on different tabs or on different pages.

Keeping drawbacks hidden – A product or service may obviously have some drawbacks. A software which is ideal for professional users with lots of customization may sound complex for the average user. Your product may be priced higher because of specific reasons but don’t try to hide it. If you have a feature that is unique, people will obviously come forward to buy it if the perceived drawbacks are shared upfront on your website.

Customer Retention in 2019 – Guide to Better Implementation of Familiar Strategies

Creating an impressive website design and a great product are some of the basics you need in order to retain customers who visit your website. There are a few strategies known to be the best way to generate leads that can be followed in order to make your website user-friendly and boost conversion rates.

#Live Chat for Website – Allow your visitors to immediately get in touch with human chat assistance or a chatbot based on the time of visit. Being able to get simple questions answered immediately will always help push sales, be it for products or services that you offer.

#Multiple Checkout Options – Before convincing a customer to pay for a product, free live chat trial and other trial options can help them know its value. But, being unable to pay money to own a product can deter lots of users. Always make use of multiple payment gateways so that the customer can pay immediately without any hurdles that might put them off.

#Less Technical Specifications – Every time the topic of technical specification comes into the picture, think of tech giant Apple’s website and learn to keep it simple. The visitor who lands on your website may hardly be tech-savvy which is why it is best to keep technical specifications out of immediate reach. Focus on how the product or service can help them out or their company. Live chat for lead generation and retention can help clarify their doubts if any.

#UX and UI, Colors and Fonts – The design of your website will play a huge role in generating sales leads ideas and retaining your visitors. The best way to generate leads can vary but the first thing they see is your choice of color and fonts. Leave enough white space so that the images are prominent and the text is easy to read. 

#Assure customer privacy – Customers may be skeptical to share credit card information and other personal details. You can understand how to get leads online, use live chat for website and even offer trial period but at the end of the day, they should be able to make payments without the fear of losing their information. Make use of SSL certificates and create a trustworthy brand image which will help in generating sales leads ideas in the near future through word of mouth. 

A Deloitte survey claims privacy concerns are high among customers as over 80% are skeptical about providing their card or account details to third parties. When your website offers a combined strategy with reliable design, a product with better features and easier to understand web page, you are bound to not only retain visitors but also convert them into long-term customers.

What Does Your eCommerce Business Need: A Personal Touch or Faster Support?

The world of eCommerce business is a highly competitive scenario where every move that the brand makes will have an impact on its customers and visitors. It is up to the brand’s strategic team to decide whether it is a positive or a negative impact by aligning it appropriately.

A strong customer service by implementing live chat for e-commerce is mandatory which has been signified through various studies and statistics. Adding strength to the statement is a survey by Econsultancy that claims, “79% of customers would wish to have live chat when shopping because it is immediate and accessible.”

Having a live chat on your e-commerce website retains customers and helps them better, which is a fact. Before we delve further into the question of whether it should be done with a personal touch or faster support, let us explore the major differences between a human and a bot answering questions. 

eCommerce Business Strategies: Human Vs AI

Be it a brand new startup or an existing online store, customer support is of utmost importance and if you haven’t implemented it yet, it is time to do so. 

Personal Live Chat support offers

  • A personalized solution where a human responds to questions during specific hours when a customer is online
  • They still have to make use of personalized, template messages in order to speed up chat
  • The person can choose to offer unique solutions that ensure customer satisfaction 
  • It requires manual labor and can also be provided only during fixed hours whereas customers may shop and have questions at odd hours 

Chatbot Powered by AI

  • A chatbot is instant and is available 24 hours a day, 7 days a week and throughout the year
  • The same set of template questions used by a person can also be utilized by AI to respond
  • Improving big data measurement and better AI have led to simple tools that can power up chatbots with minimal technical assistance
  • They are easy to use, cost-effective and can work on WordPress or other eCommerce websites as a plugin

Millennials, the e-commerce generation that loves shopping online, prefer to have a bot over a real person to answer most of their common questions immediately. At least 63% agree with this, according to Software Advice survey.

Converging Social Media and Mobile-Friendly Apps to Retain Customers

One of the biggest challenges faced even by e-commerce giants is the ability to retain a customer’s attention while they are shopping. The attention span has considerably reduced and if a shopper is not provided with viable information on how to place an order or other technical questions, they may move to a different website or never purchase at all.

Mobile-friendly apps are proven to be more effective because when using a smartphone, the user is bound to using multiple apps at once and the chances of them completing a purchase are much higher compared to a desktop or laptop at work. Besides, their mindset is more relaxed when using phones during specific hours, which encourages them to spend more.

In order to improve customer experience, creating a personalized touch that they can immediately associate with the brand is important. In this highly competitive environment, a lot of purchasing decisions are made based on how a brand treats its customers, makes them feel good which leads to conversions. While it is mandatory to deliver products on time, provide live chat for e-commerce and use reliable shipping methods, offering additional perks such as freebies, friendly staff, and added value for money go a long way in convincing a customer to stay with your brand for longer.

The Best Time to Promote Your Ecommerce Website on Social Media

Based on the metrics created by Rhonda Piper, there are some e-commerce data available on how you can combine chatbots with timely social media posts to create a personal touch.

  • Facebook is considered to be a weekend website that people love and Thurs-Friday seem to be the best time to promote your products as posts 
  • Consider the type of products you sell and if Twitter is your platform of choice, choose working hours between Monday to Friday as it works best on weekdays
  • Most companies tap into the Instagram audience throughout the week in the late afternoon between 3 to 4 pm and you can do the same for your website
  • Pinterest is a website that people use to shop during weekends and Saturday afternoons are ideal to promote your content on it

Implement Mobile-Friendly Apps to Influence Visitors

Having a mobile-friendly website or a dedicated app for Android/iOS is considered one among the much-needed eCommerce business strategies. While we can further explore how live chat support software for eCommerce websites can help stir business, mobile apps have a significant role to play.

According to 2018 e-commerce statistics conducted by Codal, over 24% of the e-commerce sales were done on mobile devices.

The advantage of bringing your e-commerce to the mobile platform has a fair share of advantages including,

  • Users will be able to access your entire product catalog leisurely on a mobile device
  • The app enables them to shop on-the-go while traveling in the car or waiting in a shopping mall 
  • Instant checkouts and ease to pay improve customer conversion rate while reducing cart abandonment
  • Chatbots are quite popular on the mobile platform as well as e-commerce website making them an important tool to push sales

Building Your Customer Service with Chatbots and Live Chat

The debate on whether you need chatbots or a live chat can go on and on. However, there is one simple and straightforward answer to this question. A good eCommerce website will need both because the immediate response AI-powered chatbots help a lot in ensuring a customer’s basic questions are answered whereas live chat is much more personalized for more complex hurdles a visitor faces.

A survey by Kayako confirms that “over 79% of e-commerce businesses claim that live chat/chatbots has increased sales and also played a huge role in improving customer/brand loyalty”

Technology enables humans to work much better and deliver on various fronts in a more effective manner. While your brand can make use of various improvements in terms of utilizing Big Data, Social Media websites and Mobile-Friendly apps, live chat have a spot in it. 

Telus International report claims that support agents can seek assistance from chatbots allowing them to handle up to six customers at once and focus on complex issues whereas the basic ones can be handled through pre-defined replies in an automated system.

What Do You Need? Personalized Touch or Faster Support?

#YouNeedThemBoth 

Customers have no time or the attention span to understand a brand’s goals. All they require is an immediate answer when they are unable to complete a purchase or if they are unable to find the product they are looking for or there is some sort of technical issue. Whatever the scenario is, unless the problem is really complex, you can rely on live chat for e-commerce to provide them immediate, pre-defined answers.

  • An Aberdeen Group report claims that companies that use chat service can save over 50% of their expenses by combining both these technologies by hiring employees as well as using AI
  • Live chat helps boost conversion rate not only for B2C eCommerce websites but also for B2B sellers as it brought about 20% increase, according to the American Marketing Association 
  • The global chatbot market is growing at a rapid pace as over 45% visitors prefer to have AI-powered live chat to quickly answer their queries

Corporate giants like Amazon and other firms can deploy both services, a live chat provided by a representative and chatbots that help on the fly. Among other eCommerce strategies, it is mandatory to have a chat feature on your WordPress website as it helps boost sales, conversion rate and retain customers on the platform.

With the vast majority of customers suggesting that they need immediate response at any time of the day, AI-powered chatbots are the way to go as they are inexpensive software for e-commerce business that can be implemented into any website. They help in the betterment of customer experience and live chat by people is feasible when your investors allow them to be facilitated. 

A Kayako survey claims that over 51% of the customers feel comfortable and are inclined to purchase again from a company when they offer live chat support, which is possible by using human assistants during working hours and chatbots in non-working hours. Combining the best of AI chatbots with quick, template replies with customized and personalized solutions for more complex scenario is a great way to deliver the best user experience that your customers would expect. 

Start by implementing chatbots first to tap into its advantages before introducing live chat for an ecommerce website as you need them both in order to sustain and grow in this highly competitive market. Be it a startup or an established commerce brand, every company needs to ensure they keep their customers satisfied and well-informed to offer a holistic shopping experience. 

Infographic source: www.providesupport.com